PET PLATE

YEAR COMPLETED: 2018
ROLE: Design, Illustration, Photo Direction

Dogs are like humans except way, way better. So why shouldn't they be able to eat fresh, real food just like humans? That's where Pet Plate comes in, delivering top quality, chef-crafted dog food straight to your door, made with fresh ingredients in a human-grade kitchen. In search of a new identity as fresh as their food, Pet Plate came to Sagmeister & Walsh. They wanted to show the world that they are a human-quality dog food company with a good sense of humor.

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