Parle Agro Appy Fizz
For the 2019 Appy Fizz campaign, &Walsh teamed up with Salman Khan, Priyanka Chopra, and JRNTR to launch a bold new look for the brand. The visuals leaned into the fizzy, over-the-top personality of the drink, brought to life through carbonated bubbles, glossy 3D spheres, and punchy type.
The campaign also introduced a new mini bottle priced at just 10 rupees, using a graphic 10 rupee coin as a playful, local visual cue. The identity rolled out across TV, print, digital, outdoor, and cinema, creating a unified system that matched the energy of the stars behind it.
CLIENT: Parle Agro Appy Fizz
YEAR: 2019
TEAM: &Walsh
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Katyayani Singh, Elinor Obrien, Matt Roop, Farah Kafei
3D: Sanchit Sawaria, Lucas Luz
SET DESIGN: Arielle Casale
PHOTOGRAPHY: Sarah Hopp
MEDIUM: Photo, Advertising, Campaign
LINKS: Full Case Study on andwalsh.com