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Parle Agro Appy Fizz
For the Appy Fizz 2019 campaign, &Walsh teamed up with Salman Khan, Priyanka Chopra, and JRNTR. We brought the visuals to life with carbonated bubbles and dynamic 3D spheres and circles. The campaign also highlighted the launch of a new mini Appy Fizz bottle, priced at just 10 rupees, represented by a graphic of a 10 rupee coin.
The new identity was rolled out across TV, outdoor ads, digital, activations, print, and cinema, creating a bold, unified presence.
CLIENT: Parle Agro Appy Fizz
YEAR: 2019
TEAM: &Walsh
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Katyayani Singh, Elinor Obrien, Matt Roop, Farah Kafei
3D: Sanchit Sawaria, Lucas Luz
SET DESIGN: Arielle Casale
PHOTOGRAPHY: Sarah Hopp
MEDIUM: Photo, Advertising, Campaign
LINKS: Full Case Study on andwalsh.com