Artz Pedregal
Artz Pedregal is a major development in Mexico City that brings together high-end retail, architecture, public art, green spaces, and food culture in one massive space. It’s a mix of commercial and cultural, built to be more than just a mall. It’s a destination.
&Walsh created a brand identity that reflects the bold, modern architecture of the space. The visual system uses solid blocks of color inspired by the building materials and pairs them with a custom logomark to create something clean, graphic, and grounded.
The identity launched with a campaign called We Are Open, celebrating the opening of Artz in a way that feels powerful, warm, and unmistakably Mexico City.
CLIENT: Artz Pedregal
YEAR: 2019
TEAM: &Walsh
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Chen Yu, Katyayani Singh, Danaé Gosset, Lucas Luz
MEDIUM: Print, Branding
LINKS: Full Case Study on andwalsh.com