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Parle Agro Frooti
Frooti, one of India’s most loved juice brands, teamed up with &Walsh and Bollywood stars Varun Dhawan and Alia Bhatt for their 2019 digital campaign.
We crafted a miniature world for Frooti with tiny models of vehicles, people, and plants, while keeping the packaging and mangoes life-sized. This made the drink the star, letting us tell playful, humorous stories through our photo direction. We also introduced four bold colors to complement the yellow of Indian mangoes, giving the campaign a fresh, vibrant feel.
CLIENT: Parle Agro Frooti
YEAR: 2019
TEAM: &Walsh
ROLE: Photo Direction, Art Direction
MEDIUM: Photo, Advertising, Campaign
LINKS: Full Case Study on andwalsh.com