Frooti
Parle Agro

Frooti is India’s iconic mango drink, known for its bright yellow carton and unmistakable flavor. We reimagined the brand's annual campaign as a playful miniature universe, where the mango is oversized.

With enormous mangoes, tall cartons, and tiny characters, we created a fantastical photo world that pushes humor, color, and scale to make every frame seem spectacular. Bollywood celebrities provided energy during key moments while retaining the product's importance in the composition.

The visuals were crafted using paper sets, 3D-printed characters, and practical props for real texture and lighting. We developed the system from concept to final shoot assets through close collaboration across design, fabrication, and production.