Parle Agro Frooti
Frooti, one of India’s most iconic mango juice brands, teamed up with &Walsh and Bollywood stars Varun Dhawan and Alia Bhatt for its 2019 digital campaign.
We built a surreal miniature world using tiny models of cars, people, and trees while keeping the mangoes and Frooti packaging life-sized. It made the drink feel larger than life and let us tell fun, playful stories through the visuals. We also introduced four bold new colors to contrast the signature Frooti yellow, giving the campaign the Frooti fresh & juicy energy.
CLIENT: Parle Agro Frooti
YEAR: 2019
TEAM: &Walsh
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Katyayani Singh, Elinor Obrien, Matt Roop, Farah Kafei
3D: Sanchit Sawaria, Lucas Luz
SET DESIGN: Arielle Casale
PHOTOGRAPHY: Sarah Hopp
MEDIUM: Photo, Advertising, Campaign
LINKS: Full Case Study on andwalsh.com