Papaya Recyclables
Papaya is a reusable paper towel brand that’s eco-friendly, plastic-free, and actually fun to look at. One Papaya towel replaces 17 rolls of paper towel. For this No Filter x Papaya collaboration, the goal was to bring together function and personality.
Jessica Walsh and the &Walsh team designed custom illustrations and punchy, sarcastic copy that called out bad habits while making sustainability feel casual and cool. The result was a bold, cheeky campaign that made being eco-friendly look good.
CLIENT: Papaya Reusables
YEAR: 2019
TEAM: &Walsh
CREATIVE DIRECTION: Jessica Walsh
LEAD DESIGNER: Katyayani Singh, Jeremy Reiger
PHOTOGRAPHY: Sarah Hopp, Arielle Casale
MEDIUM: Print, Typography, Photography
LINKS: Shop Papaya Reusables