Stompy
Stompy is a wine subscription service that curates selections based on your personal taste. &Walsh was brought on to create a modern brand identity that makes wine feel easy, approachable, and actually fun. Because wine shouldn’t be about rules or rituals. It should be about enjoying what you like.
We built a brand direction that flips the idea of wine being elitist or intimidating. Instead of leaning into the usual refined look, we used bold typography, vibrant colors, and playful illustrations to strip the snob factor out of the experience. Everything was designed to feel lively, inclusive, and easy to engage with.
I contributed to the brand development and visual system across various touchpoints, helping translate the creative direction into multiple layouts, digital assets, and packaging concepts. The final identity made the brand feel joyful and unstuffy, speaking to both first-time sippers and seasoned wine lovers.
Sip more, snob less!
CLIENT: Stompy
YEAR: 2021
TEAM: &Walsh
CREATIVE DIRECTION: Jessica Walsh
LEAD DESIGNER: Jeremy Rieger, Simoul Alva, Katyayani Singh, Elinor O’Brien
TYPE DESIGN: Jeremy Rieger, Sanchit Sawaria, Muhittin Güneş, Laura Csocsán, Julio Zukerman
ILLUSTRATION: Tommy Tarvonen, Katyayani Singh, Rachel Denti
MEDIUM: Digital, Print, Product, D2C
LINKS: Full Case Study on andwalsh.com