Stompy

Stompy is a wine subscription service built to make wine feel approachable for a modern audience by tailoring wine picks to each customer’s individual taste. The goal was to remove the pressure of choosing a bottle for new wine consumers and position Stompy as a confident, welcoming guide.

We created a strong, type-led identity and tone of voice, along with a clear system for talking about wine without any jargon. The website uses straightforward messaging, color blocking, and engaging imagery to clearly explain the service. The identity carries through to packaging, wrapping, and shipping, with colorways mapped to wine categories. The final toolkit is flexible, coherent, and instantly recognizable, from scroll to unboxing.