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Sunwink
Sunwink creates superfoods, sparkling tonics, and powders that make plant-powered wellness easy to add to your day. A female-founded brand, Sunwink’s mission is to reconnect people with plants and nourish them along the way.
For their first marketing campaign, the brand partnered with comedian and social media star Robyn Schall, who’s admired by Oprah, and Katie Couric. Known for her realistic approach, Robyn’s broad reach connects with a diverse audience, all backed by a research study that critically examines the wellness category.
With “When Wellness Feels Impossible,” Sunwink and Jessica Walsh (&Walsh) aimed to simplify and destress the often-overwhelming wellness industry.
CLIENT: Sunwink
YEAR: 2020
TEAM: &Walsh
ROLE: Managing Designer, Web Design, Photo Treatment, Retouching
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Katyayani Singh, Simoul Alva, Jeremy Reiger, Elinor O’Brien
SET DESIGN: Arielle Casale
PHOTOGRAPHY: Sarah Hopp
MEDIUM: Photography, Advertising, Script Treatment
LINKS: Sunwink