Sunwink
Sunwink makes superfoods, sparkling tonics, and powders that bring plant-powered wellness into your daily routine without the fuss. The brand is female-founded and focused on reconnecting people with plants in a way that feels nourishing, not overwhelming.
For their first campaign, Sunwink teamed up with comedian and social media star Robyn Schall. Known for her honest, hilarious take on life, Robyn brought a fresh perspective that resonated across a wide audience. The campaign was also backed by a research study that took a closer look at what’s broken in the wellness space.
Titled When Wellness Feels Impossible, the campaign was led by Jessica Walsh and the team at &Walsh. The goal was to cut through the pressure and perfection that usually defines wellness marketing, and offer something that feels real, accessible, and a little bit funny.
CLIENT: Sunwink
YEAR: 2020
TEAM: &Walsh
ROLE: Managing Designer, Web Design, Photo Treatment, Retouching
CREATIVE DIRECTION: Jessica Walsh
DESIGN: Katyayani Singh, Simoul Alva, Jeremy Reiger, Elinor O’Brien
SET DESIGN: Arielle Casale
PHOTOGRAPHY: Sarah Hopp
MEDIUM: Photography, Advertising, Script Treatment
LINKS: Sunwink