TwitchCon 2022

Project Description

TwitchCon is the internet coming to life, this massive party where our whole online world shows up in person. You can finally meet streamers you've watched for years, play games until your hands hurt, catch e-sports matches, hang with your people, and grab merch you'll definitely stream or sleep in later.

After being stuck in our rooms for two years, TwitchCon 2022 was our big comeback moment with two huge events spanning two continents, connecting everyone who'd been living through screens.

Every good squad has those people who bring something specific to the table, their own weird talents or perfectly timed jokes. But the real magic happens when everyone actually shows up in the same place. That's what TwitchCon taps into. Our campaign embraced everything that makes Twitch feel like home: colors cranked way up, creator portraits that capture their actual vibe, inside jokes only we get, and that joy of finally being in a room together and squadding up.

I handled art direction across the campaign, helping shape the look and feel of TwitchCon 2022. The result was a cohesive, high-energy campaign that brought the internet into physical space and helped reestablish TwitchCon as a cultural moment in a post-lockdown world.

Team

CLIENT: N/A
YEAR: 2022
TEAM: Twitch In-House (Art Director)
MEDIUM: Digital, Print, Event Design
LINKS: BlackGirlNerds at TwitchCon